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A humble blog shop that blossomed into a legitimate business, Arcade decided to have its identity refresh to present a more mature position. Apart from its popular women’s range, Arcade launched a full men’s collection alongside hence the identity had to be gender neutral. The approach was a simple clean-up based on its original identity so as not to confuse its current customer base.

Project Completed at Somewhere Else

Website in Collaboration with Convey

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