M SOCIAL HOTEL

The new breed of traveler, driven by curiosity, seeks out authentic and customised experiences. They do not meticulously curate opportunities for surprises, only to end their day in a faceless and voiceless hotel.

This project helped Millennium and Copthorne craft a new brand to appeal to this audience. By understanding what they seek in their travels, M Social was born — an exuberant brand to match their audience’s energy.