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M SOCIAL HOTEL
The new breed of traveler, driven by curiosity, seeks out authentic and customised experiences. They do not meticulously curate opportunities for surprises, only to end their day in a faceless and voiceless hotel.
This project helped Millennium and Copthorne craft a new brand to appeal to this audience. By understanding what they seek in their travels, M Social was born — an exuberant brand to match their audience’s energy.
Project Completed at Somewhere Else
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